How to do Keyword Research for SEO?

Keyword research is an important factor that comes under SEO on-page. Keywords define what your content about. When user searches keyword or phrases on a search engine, it’s called search queries. Basically, keyword phrases searched by the users on search engine, google shows the result as per what user research on a query.

Let us see how to find perfect keywords for website

First you should know about your business like, what type of services your providing and what is your business niche. Find the keywords as per user point of view or you can ask colleagues which keywords they will use to find your website/business on SERP.

How to Research keywords for SEO Strategy.

Create a list of business Services, product and blog topic which is important for business.

Select the important Business services, products for your website and if you are a blogger then make a list of important blogs. Now you come with keyword bucket list which are important for your business.
Let’s assume you are a clothes buyer then just think what type of keyword you will put on a search engine. For eg. webtraffic agency provides services in digital marketing then keyword bucket is “social media marketing”, “search engine optimization”, “content marketing”, etc. Just like this you have to do for your business and services here you will get some generic keywords. Now you have the list of selected Keywords for your business services, product, and blog.

Fill in topics with a bucket

Now, you have a list of the topic which you want to focus on it. Fill the buckets with important keywords because these keywords will help you to rank on SERP.
Okay, now take one keyword from the last example “search engine optimization” here we have a chance to come with many related keywords or topics. For “Search engine optimization” people can search many related keywords like:
1. Blog on Search Engine Optimization
2. What is Search engine Optimization
3. Benefits of SEO
4. how to do search engine optimization
5. Search engine Optimization Company
6. Best search engine Optimization Company
If you are a blogger then first, second, third and fourth keywords is helpful for you and if you are a company then fifth and sixth keyword/phrases are helpful for you. These keywords are not final, here we will do final and particular keywords for website. You have to think the possibility user searches for service related to the particular keyword.

Ideas for keywords Research

1. Google Analytics:

If you are using google analytics then you can analyze which keyword get more traffic to your website. If you having trouble with google analytics keyword then you can also ask your colleges/employee about which keywords they can use to find a website on google.

2. Google LSI keywords

Are you still confused? Then you should go with LSI Keywords (Latent Semantic Indexing keywords). LSI keywords are nothing but when you search important keyword on google then google shows many related keywords at the bottom of page. Google shows that which keywords users are mostly using.
Example: Here I am searching on google “Digital marketing company in Mumbai” here you can see google shows more related keywords at the bottom of the page, these keywords are called LSI keywords. LSI keywords help you to increase ranking on SERP and you will get more ideas related to the keyword.

LSI Keyword


3. Head(short) keywords and Long Tail keywords:

Head term is shorter and generic keywords and has one to three words. Long tail keywords are basically with three or more words. Long tail keywords help to increase rank on SERP because the long tail keyword has less competition as compared to head keywords. Here is a good chance for you to mix head term and long tail keyword so that will give your keyword strategy a balance of long and short-term goals.

4. Competitor keywords:

You should know who is your competitor and what keywords they are targeting. You can find competitors keyword on semrush tool, you will get more ideas on keyword and you have to analyze (Search volume or traffic from keyword) on the competitor keywords. This will help you which keywords you can target and what is the volume of user searches on specific keywords.

5. Google Adword Keyword planner

Now you have a bunch of keywords, remove the keywords which are not suitable for your website. You have some specific keywords, here you have to put this keyword on Google Adwords keyword planner. Google Adwords keyword planner is the best tool to find the best keyword for your website. It also helps you to find keywords as per location, language and how much monthly user searches(traffic volume) for a particular keyword and gives relevant keyword ideas.Select the relevant keyword from keyword planner here, we will suggest you target low competition keywords because it will help you to increase high ROI.
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