Facebook Live Marketing tactics that boost the Brand Awareness

Earlier social media was only about images and videos. Slowly all the platforms have started adopting new ways of posting. The leading social media platform-Facebook allows uploading various kinds of posts than any other platform. Images, videos, slideshows, carousels, canvas, live images, etc. can be posted on Facebook. With Social Media Marketing, growing immensely, business has now started taking advantage of the kinds of posts Facebook offers to build brand awareness.

Webtraffic.agency comes with the new post about the Facebook Live - Social Media Marketing Agency in Mumbai

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Videos have always shown most engagement because people prefer to absorb information not only by text but also by visual elements. People remember video posts longer than any other kind of post. Therefore, the field of video marketing is also growing.

Facebook recently added a new feature called live videos where you can stream live videos. This feature can have a lot of benefits and can help you boost brand awareness.

Today let us look at Facebook live tactics that will help in boosting brand awareness.


• “How to do” videos
Content that provides value to your audience always works. Teaching your followers on how to do something and providing a guide to do it will always work. A study has found that live videos featuring “how to do” videos get more engagement than any other post.

• Launching a new product
A majority of the people on Facebook will see your new product launch video. This not only builds awareness about the product but also affects the brand image in a positive way. Your live video of product launch will receive many views, likes, shares, and comments. This will eventually help promote the product too.

• Showing something extraordinary
It is not necessary that you create live videos featuring your products or services. You can also show something exclusive or give a tour to a location that your followers would love to watch. This adds to building your brands image and awareness.

• Interaction session
Since Facebook live videos have a great feature of getting live likes and comments, one can easily interact with the audience. Let your audience know what time you will be streaming live and have a live show. Make this a question and answer session and answer the questions your audience has. Questions related to your products and services can be answered. This builds a connection between your brand and the audience and can boost engagement.

• Break a news live
Just like how traditional media breaks a news on TV, the same way you can also feature breaking news about your brand on Facebook live. You will receive excessive brand awareness without any hassle and cost.

• Behind the scenes videos
Creating a sense of transparency between your followers and your brand will only add up to building more awareness. You can live stream the making of a product, or an event or a video. Your audience has already seen your final product, but the making of the product will fascinate them. In the same way, your audience has seen the edited videos but streaming small live video of the making of the video is what will build excitement in them.

• Stream events
If you are conducting any event related to your brand, you can share a live snippet of it. Your live video will be viewed by many and this also helps your audience to feel closer to your brand.

CONCLUSION:
The key to boosting brand awareness is by providing value to your customers and posting content that will make them feel closer to you.
Facebook live videos exactly does this, only if taken right advantage of it. Social media is all about creating the right content for your audience.
Webtraffic.agency is the best social media marketing company in Mumbai that leverages every social media platform in a perfect way for your audience.

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