Challenges in email marketing and how to over come the challenges.

Email marketing is an important element of a marketing strategy for any business, whether you own a car showroom or you sell any product via online.
This marketing strategy will help you to communicate with your audience.
In simple terms, Email Marketing is a installed software that helps you to send a bulk message as well helps you to create a design to interact with your customers more.
Email Marketing is very easy to use, cost-effective help you to boost your brand image.
So how will you come to know to avoid your Email Marketing mistakes?
Well, there are some elements we should keep in mind, is these things are happening with you then it’s time to make some changes.

These are Email Marketing mistakes to avoid:

• Low click Rate
• Low Open Rate
• High Unsubscribe Rate
• High SPAM complaints
• Low post click
• Low delivery Rate
• Low active ratio

If you are experiencing these elements, you should get rid of them and we are here to tell you how!

1) Low click Rate: If you are facing Low Click Rate, then you should think about your content again!
Your content should be simple and attractive to get a good click rate.
2) Low open Rate: Test your headlines to check whether you can discover something new for more audience.
3) High Unsubscribe Rate: Check your sign up list. How your audience is getting on your list?
Do they know what they will be getting, if they subscribe you? When? How frequently?
If you have these questions answer and you are working on it, then Unsubscribe rate will go down.
4) High SPAM complaint: Sending a bulk of email to the audience is not important, but how relevant is that email is important.
So think about sending a relevant mail to small segments.
5) Low Post click: If you are facing a low post click on an email, because the content of your email may be non-understandable or misleading to the audience.
Check your content twice for a better post-click.
There may be another reason for Low post-click is that content between email and website page may not be aligned.
6) Low Delivery Rate: You will need to take a look at your subscription process and you will need to use tool for list validation
7) Low Active Rate: You have come up with different headlines, done experiment with mixed up content but then too you are facing Low Active rate?
Increase rate of your email marketing by a re-engagement campaign to make people love your email again
By sending re-engagement emails to your subscribers, will not only increase interest in your brand- you may even create some quick deals!
‘’Win-Back’’ emails, offers mail have received a more response than other mail.

Tips for Better Email Marketing:

1) Customer’s like to be informed. They like to know about coupons or offers.
Even, coupons or offers help you to grow your online sales.
For Instance, Flipkart ‘’Big Billion days’’ they have sent a bulk email as well done promotion on social media too.

2) Email Marketing Company offers you the best return on investment. Email marketing is inexpensive.
Visit us for the Best Email Marketing Company in Mumbai.
If you spend a huge amount of money on the campaign then to marketers don’t have to worry. As email marketing is affordable and helps you to keep get more audience.

3) Email marketing helps you to get customers 40 times better than social media it offers you 15% high conversation.

Visit us for Best Digital Marketing Agency in Mumbai.

Post a comment

Private comment

Search form
Display RSS link.
Friend request form

Want to be friends with this user.

QR code